i2 fast
Brief:
i2 Fast engaged us to develop a comprehensive brand strategy and digital presence for their innovative food testing startup. Our mandate encompassed the complete brand development lifecycle: from naming strategy and visual identity through to website development, environmental signage, and marketing collateral.
In a competitive food testing market, we crafted a distinctive brand identity that set i2 Fast apart from traditional industry players. The digital strategy centered on a sophisticated yet intuitive website platform, combining striking design elements with seamless user experience. We implemented a flexible content management system that allowed for regular updates while maintaining design integrity, ensuring the platform could evolve alongside the growing business.
Our strategic approach positioned i2 Fast as a modern, dynamic player in the food testing sector, breaking away from conventional industry aesthetics while maintaining the professionalism essential to their scientific expertise.