When was the last time you really thought about the impact your brand design has on your business? If you're like many entrepreneurs, you might have brushed it off, thinking it’s just about aesthetics. But the truth is, your visuals are doing way more heavy lifting than you think—and not nailing them could be seriously hurting your business.

Your logo is the visual face of your brand, and getting it right is crucial. Remember, your logo is a long-term investment in your brand's identity.

Take your time and think through these considerations to create a logo that truly represents your business.