SEO Healthcheck - 10 things to check on your website to make sure it's performing
When did you last check over your website to ensure it’s performing as it should? Here's my simple 10 point checklist to ensure your digital shopfront is working as hard as you do:
User Experience (UX): Is your site a joy to navigate, or a digital maze? Make sure it's intuitive and sprinkled with clear calls-to-action. Your visitors should know exactly where to click next.
Visual Appeal: Does your site look the business? Your visuals should spark the right emotions and reflect your brand personality. No generic stock photos or clashing colours, please!
Compelling Copy: Is your messaging clear, consistent, and persuasive? Every word should be working towards converting visitors into customers. No waffle allowed!
Mobile Magic: With over half of web traffic on mobile these days, your site needs to look smashing on screens of all sizes. Give it a spin on your phone - how does it look?
Speed Demon: A slow site is a sure-fire way to lose visitors. Check your load times and bin anything that's slowing you down. Quick and slick wins the race!
SEO Savvy: Are you playing nice with search engines? Sprinkle those keywords strategically, but remember - write for humans first, search engines second.
Content Freshness: When was the last time you updated your content? Fresh, relevant content keeps both visitors and search engines happy. Dust off those cobwebs!
Accessibility: Is your site usable by everyone, including those with disabilities? It's not just good practice, it's good business.
Security Check: Is your site as secure as Fort Knox? Make sure you're using HTTPS and keep all plugins up to date. Trust me, cyber baddies are always on the prowl!
Analytics in Action: Are you actually using your website data? Regular peeks at your analytics can reveal golden nuggets of insight. Use them to keep improving!
Remember, your website is often the first impression potential customers have of your business. Make it count! If you're feeling a bit lost in the digital woods, don't fret. That's what we’re here for - just give us a shout and we'll whip your site into shape together!
Happy auditing!
