10 Reasons to Use Squarespace for Your DIY Business Website
Are you gearing up to create a DIY website for your business? Setting up your own website can be daunting, especially with so many factors to consider like user experience, SEO, design and copy, among many others.
But setting up your own corner of the internet doesn’t have to be complicated or stressful. There is a way to streamline the process and get your web presence set up quickly.
According to Expert Reviews, Squarespace is the best website builder for businesses. And that’s the crucial part – for businesses. While competitors like Wix and WordPress have robust website building solutions, if you’re a small business owner looking to quickly and easily set up a beautiful and functional website, we believe Squarespace comes out on top.
In this blog, we’ll explain why we think Squarespace is the ideal platform for your DIY business website.
1. Intuitive and easy-to-use for DIY beginners
While website builder WordPress “offers more flexibility and customisation options”, it also “requires more technical expertise”. Squarespace, on the other hand, is designed for beginners. And you don’t need to have experience in web design or development to use it.
With a simple drag-and-drop design functionality, you can create an aesthetic and easy-to-navigate website. And you can do this without having to wrangle with code or overcome the learning curve of familiarising yourself with a complex backend system.
2. An all-in-one website building solution
Let’s say you don’t have the budget, capacity or desire to outsource your website build right now. But you do need to get your business site up and running fast.
Squarespace provides a fantastic all-in-one solution that makes the process easy by offering:
● Unlimited hosting
● Fast content delivery
● Blogging
● SSL certificates
● Built-in security
● 24/7 customer support
● Domain registering
● Appointment scheduling
● Online store and more
3. An abundance of stylish templates
You can choose from the platform’s vast range of website templates – from clean and minimalist to colourful and visually complex – and customise yours to fit your brand.
Sqaurespace also offers a 14-day free trial which means you can test run different templates, experiment and try before you buy.
4. Affordable pricing plans
A beautiful website that helps you achieve your business goals doesn’t have to cost the earth.
Squarespace offers tiered pricing plans that allow you to choose the most suitable option for you and pay either monthly or annually. Plans start at only £12 per month. After surveying a wide range of providers, Website Builder Expert even named Squarespace as the best value for money option.
5. Easy to set up email marketing
If you want to start building your mailing list and leveraging email to raise awareness of your services, having a website builder with built-in email marketing is hugely helpful.
While CRM platform and website builder HubSpot (and others like it) also has an email marketing solution, Email Tool Tester reported that Hubspot didn’t perform well in their email deliverability tests and their pricing is “rather confusing to navigate”.
Whereas Squarespace offers an easy-to-use email marketing solution with an array of sophisticated templates for email campaigns too. You can add email marketing to your Squarespace account for as little as an extra £4 per month.
6. A faster way to build your website
This platform’s tagline is ‘create a website in minutes’ for a reason. And there are plenty of online resources available on how to streamline the process even more and get your website built fast.
With so many built-in features and functionalities, you don’t need to spend a lot of time figuring out how to use the platform. Instead, you can simply choose and customise your template and go live as soon as you’re happy with your brand new website.
7. A wide range of customisation options
Customisation is key to making sure your website is recognisably you.
Luckily, it’s easy to integrate your own branding and make sure your website aligns with your visual identity. According to PC Mag, while Wix offers “more freedom”, Squarespace is the best site builder for customisation.
8. Built-in SEO tools
If you’re not familiar with it, SEO (search engine optimisation) can be confusing and even intimidating. But Squarespace has taken the complexity out of SEO by including built-in SEO tools.
With their SEO checklist, Google Search Console integration, easy-to-use SEO page settings, SEO-friendly translations and beyond, Squarespace makes it easy to understand how to optimise your website for search engines. The platform also simplifies the process of finding out how your website is performing and how you can improve it as you grow.
9. 24/7 customer support
Technical support is crucial, especially when it comes to something as important to your business as your website. Squarespace offers 24/7 technical support across all their plans.
You can also contact Squarespace on X (Twitter) for help or access support articles on their website to self-serve and learn as you go.
10. A priority on accessibility
To make sure your website has the broadest reach possible, it’s important to prioritise accessibility and inclusivity during the design process.
Squarespace offers support on how to create accessible site content, tips for inclusive design (e.g. contrasting brand colours and easy-to-read fonts), accessibility FAQs and much more.
Recap:
1. Intuitive and easy-to-use for DIY beginners 1
2. An all-in-one website building solution 1
3. An abundance of stylish templates 2
5. Easy to set up email marketing 2
6. A faster way to build your website 3
7. A wide range of customisation options 3
10. A priority on accessibility 4
With these 10 reasons in mind, it’s no surprise that Squarespace is the most popular dedicated website builder for businesses.
